Digital marketing Specialist

Noida, Uttar Pradesh, India

Job Type

Full Time

About the Role



• Plan and execute all digital marketing, including SEO/SEM, marketing database,

email,social media and display advertising campaigns.

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns, and assess

against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the


• Brainstorm new and creative growth strategies.

• Using A/B testing to optimize digital marketing performance.

• Measure ROI, CVR, CPM, CPA, CPC, CTR, AOV.

• Analyzing the results and effectiveness of campaigns to deliver actionable insights and

recommendations and generating monthly reports on the digital marketing portfolio.

• Ensuring that marketing and communications efforts adhere to agreed timelines and

managing expectations with various stakeholders.

• Plan, execute, and measure experiments and conversion tests.

• Collaborate with internal teamsto create landing pages and optimize user


• Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customertouch points.

• Instrument conversion points and optimize userfunnels.

• Collaborate with agencies and other vendor partners.

• Evaluate emerging technologies. Provide thoughtleadership and perspective for

adoption where appropriate


• BS/MS degree in marketing or a related field.

• Proven min 5 years of working experience in digital marketing.

• Demonstrable experience leading and managing SEO/SEM, marketing database,

email, social media and/or display advertising campaigns.

• Proper knowledge of web analytics tools (e.g., Google Analytics, GTM, Google search

console, Power BI, Net Insight, Web Trends etc.).

• Highly creative with experience in identifying target audiences and devising digital

campaigns that engage, inform and motivate.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate experiments.

• Solid knowledge of website analytics tools(e.g., Google Analytics, Net Insights,

Omniture, Web Trends).

• Experience in setting up and optimizing Google Ads campaigns.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practice inonline marketing and


Send your updated CV to

About the Company